The Jimmy Choo brand was launched in 1996 by Tamara Mellon, the accessories editor of British Vogue, provided that she knows them a little shoe trend.
Jimmy Choo is at this time a mere craftsman who has an excellent reputation. He comes from a family of shoemakers, Malaysia, and is a true creative: he designed and created his first shoe at the age of eleven.
Chow is his birth name but the mayor has his name misspelled on his birth certificate, resulting in the now familiar name of Jimmy Choo. He studied at the Cordwainers’ Technical College – now the London College of Fashion – his meeting with Tamara Mellon will change his life.
With Tamara they develop a collection of sublime and comfortable shoes. Their philosophy: No matter what you wear if you have nice shoes and a beautiful Jimmy Choo bag, your look will be perfect.
The first shop opened in 1998 in New York and another in Los Angeles in 1999. The success was rapid and Jimmy Choo became the king of red carpet, all the actresses in Hollywood are crazy.
In 2001 the brand was purchased by Equinox Luxury Jimmy Choo then launched a line of Jimmy Choo handbags.
Jimmy Choo was bought in 2004 by Lion Capital in 2007 and then by Towerbrook Capital Partners